Targeted Advertising

Advertising success used to be measured by how many people saw your ad. An ad would be shown to a very large audience, and it was bound to be relevant to some of them. Targeting your audience ensures relevancy and converts a higher percentage of your audience. Successful Targeting begins with a complete understanding of your product or service as well as your client demographics. Studio Mercury then selects the appropriate media to advertise with. We have years of experience with print, web, broadcast media, and local and national publications. Our long-standing relationships with these media outlets ensure that you get the right message to the right audience at the right time – that’s the hallmark of Studio Mercury’s marketing strategy. After creating an effective marketing campaign, we monitor changing demographics and seek out potential new opportunities that would allow us to instantly adapt to ever changing market trends.

Advertising costs are reduced by sending your campaigns only to audiences that have needs relevant to what you offer.

Targeted AdvertisingStudio Mercury can specifically target by:

  • geographic location
  • interests
  • income
  • age
  • sex
  • household size
  • language
  • and more!



Who you don't want
Is there such a thing as a viewer you don't want? Absolutely! For example, if you are a Ferrari dealer, you should eliminate low-income viewers from your advertisements. In this instance, low-income viewers might visit your website or check out your showroom, but they won't convert into a sale. Since you pay for each viewer, you want to be sure that the viewers you are targeting are ones who are likely candidates to use your product or service.

Managing multiple target audiences.
Studio Mercury can easily target multiple audiences and deliver ads that match their interests. A retail store, for example, might sell products to adults, seniors and children. Our unique four phased strategy ensures that you get the right message to the right audience at the right time.

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